Podcast Advertising Resources

Articles, guides, and case studies on host-read podcast advertising for B2B and technology brands.

Podcast Advertising for CPG and Ecommerce Brands

How CPG and ecommerce brands use podcast advertising to drive direct sales, track promo codes, and scale host-read campaigns across categories.

Podcast Advertising for B2B SaaS: A 2026 Playbook

Podcast advertising for B2B SaaS reaches decision-makers who trust host-read ads. Here are the 2026 CPMs, conversion data, and a buying playbook that scales.

Podcast Advertising for Health and Wellness Brands

Podcast advertising for health and wellness brands: why host trust drives conversions, what CPMs to expect, and how to track every sale with promo codes.

How Much Does Podcast Advertising Cost in 2026?

Podcast advertising cost in 2026 runs from about $15 CPM for programmatic spots to $40 or more for host-read ads on business shows. Here is the full breakdown.

How to Create Engaging B2B Podcast Ads that Convert

Podcast advertising has emerged as a powerful tool for B2B brands seeking to connect with decision-makers, including CMOs, founders, and marketing directors. Podcasts’ intimate and immersive nature of

Top Podcast Advertising Strategies for B2B Brands in 2024

In the world of digital marketing, podcast advertising has emerged as a powerful tool for B2B brands. With an engaged audience and the ability to target niche markets, podcasts offer a unique opportun

Why Podcast Advertising Should Be A Part of Your B2B Marketing Strategy

Podcast advertising is all about connection and authenticity. It allows advertisers to tap into a deeply personal and engaged audience through voices and publications they already trust. Meaningful en

The Expanding Influence of Podcasts in Today’s Media Landscape

In the evolving world of media consumption, podcasts have emerged as a popular entertainment option and a potent platform for advertisers. At Wildcast, we recognize the continuous growth of the podcas

Beat the Algorithm: Why B2B Marketers Should Opt for Podcasts with Wildcast’s Echo

In today’s saturated digital landscape, B2B marketers face the constant challenge of cutting through the noise to reach their target audience effectively. Traditional digital platforms like TikTok and

How Niche Podcasts Are the “Moneyball” of B2B and Technology Marketing

Podcasts are often celebrated for their broad appeal and substantial listener bases in categories like entertainment or news. However, niche podcasts, especially those focusing on specific B2B and tec

Understanding Podcast Advertising Costs: A Comprehensive Guide to Host-Read Ads and CPM Pricing

In the ever-evolving landscape of digital marketing, podcast advertising has carved out a significant niche, particularly with technology brands looking to reach an engaged and niche audience. Among t

Founders Podcast Audience

In the ever-evolving world of digital marketing, podcast advertising has emerged as a powerful tool for brands looking to connect with highly engaged audiences. As a forward-thinking or marketing lead

The Unbeatable Effectiveness of Podcast Advertising: Insights from “The Ad Bargain” Study

Building on the findings from last year’s “The Medium Moves The Message,” which highlighted the comparative effectiveness of podcast ads against traditional media like Broadcast TV and AM/FM Radio, th

Revolutionizing SaaS Demand Generation: The Power of Podcast Advertising for Tech Brands

With the ability to download or stream episodes online, podcasts offer a flexible and engaging way to explore industry trends, expert insights, and personal experiences.

Unleashing Growth: A Comprehensive Guide to Podcast Advertising Brands in 2024

The digital marketing landscape is constantly evolving. While traditional channels like display advertising and social media continue to hold value, innovative approaches are emerging to capture the a

Connecting with Relevant Audiences: Podcast Advertising as a Tool for AI Companies

In the rapidly evolving landscape of digital marketing, AI companies are in a relentless pursuit to connect with potential customers. This pursuit is not just about showcasing their innovative solutio

Cybersecurity Marketing with Podcast Advertising

In an era where attention is a coveted commodity, podcast advertising emerges as a powerful and trusted channel in cybersecurity marketing. It offers businesses unique benefits, such as building brand

How B2B Influencer Podcasts Are Redefining SaaS and Tech Industries

Podcasts are increasingly recognized as a pivotal platform for B2B SaaS companies, harnessing their potential through engagement with specific audiences. With weekly podcast listenership soaring from